In 2018, Cannabidiol (CBD) took the world by storm. The non-psychoactive hemp-derived compound became wildly popular among consumers, with new CBD companies cropping up daily. What will 2019 bring for this well-known cannabinoid? In this article, we take a look at the latest trends in CBD and what we can expect next.
1. CBD Pet Products Are Hot
In the US, people love their pets to the point of obsession. So it comes as no surprise that CBD oil products for pets tops our list as one of the biggest trends of 2019. As people have discovered that CBD’s therapeutic benefits have helped them with many common conditions, they have naturally gravitated towards using it on their beloved four-legged friends as well.
The market supports this trend too. It is expected that the compound annual growth rate of CBD products for pets will outpace formulations for people, with a predicted CAGR of 198% between now and 2022.
2. CBD Will Show up on Restaurant Menus Everywhere
Three out of four chefs polled by the National Restaurant Association and the American Culinary Federation feel that CBD infused food will be one of the year’s hottest menu items.
Despite regulatory issues in certain regions, consumer demand is still driving this trend. The beginning of 2019 saw officials cracking down on food establishments marketing CBD in their food or drinks, and in some places like New York City and Portland, Maine, edibles were pulled off the shelves by overzealous regulators.
This hasn’t stopped Chefs in other parts of the country from creating new CBD infused dishes, and the famous cannabinoid is showing up in everything from burgers to cupcakes.
3. CBD Beverages—Healthy and Thirst-Quenching
CBD is to drinks what bottled water once was to the beverage industry, and CBD-infused beverages (both alcoholic and non-alcoholic) are positioned to disrupt this sector with gusto.
Because it is widely recognized for its anti-inflammatory, anti-anxiety, pain relieving properties, and other health benefits the inclusion of CBD in beverages we drink every day is a natural segway. A bevy of small CBD beverage brands has sprung up almost overnight, offering everything from coffee, sparkling water, and energy drinks to CBD- infused cocktails and beers. Sales are expected to jump nearly $188 million from last year.
4. CBD Topicals Are Gaining Momentum
Some companies, recognizing that ingestible CBD products may be in for a rocky road with the FDA, have turned to creating topical CBD products instead. From a risk perspective, this is brilliant.
Skin care is an evergreen market that continues to see growth year after year, and recent celebrity endorsements for a plethora of products beauty products ranging from face masks to foot cream has caused quite a buzz.
Retailers like Rite-Aid, Sephora, and CVS have decided to get in on the action too, with some CBD products already on the shelves and others rumored to be in stock shortly.
5. CBD Specialty Products
This year will see a rise in new products created from CBD, as well as innovative ways to use them. CBD inhalers, tampons, pain patches, and more are being spotted. Rumors of the candy giant “Jelly-Belly” have been swirling that imply they are getting ready to introduce CBD into their infamous gourmet Jelly Beans.
The soon-to-be-wed have caught CBD fever as well. Millennials have named the top wedding swag and gift bag items of the year, and guess what? CBD tops the list.
There is no doubt that CBD is here to stay, with innovations and new products continuing to show up across a broad swath of the market. More than just a trend, this incredible wellness product is poised to change the face of natural medicine permanently. We are looking forward to seeing what comes next with CBD. How about you? Have you spotted a unique CBD product you would like to tell us about? Please comment below. We’d love to hear all about it.